ACTIVATION | ENVIRONMENT
Create an immersive experience where the entire booth is reactive to human actions, correlating to bold, specific actions Trane is taking toward sustainability and positive change for the planet.
TREE CONCEPT
Non-traditional booth design steers guests to look up at an animation above them, visually connecting Trane’s CO2e initiatives to a healthier planet. An interactive digital table engages guests showing real-time the impact of positive actions in the canopy.
LIGHT RINGS CONCEPT
Engages guests with a sense of urgency for Accelerating the New Possible. Interactive digital “pace setter” screen engages guests by accelerating the speed of color-coded lights orbiting the booth to show how specific initiatives are accelerating decarbonization.
Environmental Designer | 3D Modeler | Yves Roux
Graphic Designer | Ben Scovill
Creative Writer | Julie Feyerer
