YVES ROUX | CREATIVE DIRECTOR

YVES ROUX | CREATIVE DIRECTOR

SUPERVALU SUMMIT

ENVIRONMENT | DESIGN

The goal of the environment look and feel was to align with SUPERVALU’s positive momentum. Visually, the considered juxtaposition of all the banner logos, is an expression of unity and collaboration to rally 1600 store managers across 11 different grocery brands. The first year summit was held in four different locations downtown Minneapolis, including Orchestra Hall which housed a 30’ hanging sculpture in the main hall. The second summit was held at the convention center and featured a 50’ cantilever bar backwall and a 1600 cubes, 16’ tall sculpture to foster interactivity between participants. Projection mapping on a 31’ backwall was the banquet room focal.

YEAR 1

Designer | Jillian Frey
Environmental Designer | Conrad Chin
3D Modeler | John Olson

YEAR 2

Designers | Yves Roux | Crystal Jensen
Environmental Designer | Conrad Chin | Stefan Tauber
3D Modeler | John Olson

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All REVLON ESSENCE FESTIVAL 2019 BASECAMP FITNESS SHEEX MYBURGER WAYZATA WINGS FINANCIAL PETSUITES JACK LINKS SUPER BOWL LII BLACKSTACK SUPERVALU SUMMIT RISATA ST. JUDE SUTTON & DODGE WILD HARVEST HORMEL

REVLON ESSENCE FESTIVAL 2019 BASECAMP FITNESS SHEEX MYBURGER WAYZATA WINGS FINANCIAL PETSUITES JACK LINKS SUPER BOWL LII BLACKSTACK SUPERVALU SUMMIT RISATA ST. JUDE SUTTON & DODGE WILD HARVEST HORMEL