ENVIRONMENT | DESIGN
True to the established brand, this new location was customized to the neighborhood while deeply rooted in the brand personality, full of playful surprises. Those layers of discovery include local street names, unexpected pops of color, stacked condiment jars with custom labels, an inverted mustard-bottle art installation that wraps around the wall, a vibrant mural and pendant lights that look like pickle slices. On this particular mural, we brought in characters from all the other locations – from the Richfield deer to the Stadium Village gopher – as if they’re gathering for a day at the lake, where it’s always a party.
Designer | Environmental Designer | Yves Roux
Creative Writer | Julie Feyerer
