ENVIRONMENT | SWAG
THE LOUNGE
Translate the brand into a sophisticated hangout space with a uniquely branded flair, the lounge area is what we’ll call Upscale Northwoods Chill. Northwoods girls circulate, carrying trays of appetizers and fetching drinks for guests. Jerky sampling bar has a dedicated half for Jack Link's, and the other for Lorissa’s Kitchen, with pre-poured glasses of the event’s signature cocktail available.
Swag bags are high-end, locally made goods stuffed inside Duluth Pack backpacks displayed across a key focal wall, with an oversized, tongue-in-cheek, Chairman of the Board-type framed portrait of Sasquatch looming large over the crowd.
THE NORTHWOODS
The vibe takes a turn for the cheeky in the more interactive Northwoods space, presumably Sasquatch’s lair. A video wall projects live shots of fans in the Jack-Shaws, braving the bitter cold on the zipline over the Mississippi, and other Jack Link's stunts around town. Guests can compete at the harder-than-it-looks Hammerschlagen to win taxidermy decanters, then hit the decadent DIY s’mores bar. Insta-worthy photo ops range from a custom football made of Jack Link's jerky to the Lombardi trophy fashioned from twigs and bark.
Environmental Designer | Yves Roux
Creative Writer | Julie Feyerer
