BRANDING | ADVERTISING | INTERACTIVE | SOCIAL
This new campaign leverages Risata as the “sparkle that adds life to any party, and party to any part of life,”— giving consumers “permission” to enjoy semisparkling Risata every day, in addition to special occasions. Given the unique nature of the packaging we staked a claim for Risata as THE blue bottle with the tagline, “The truest of blues.”The creative approach gives Risata d’Asti an unabashedly honest voice with a touch of wit, and ownable, collaged visual style unlike anything in the category.
Designer | Poom Seitz
Creative Writer | Julie Feyerer
