WHO I AM
A deliberate creative thinker who brings a multi-discipline perspective to all communication challenges, great and small. A creative director who enjoys identifying which idea-sparks to fan, celebrating victories and learning from things that didn’t go quite as planned.
WHERE I COME FROM
A strategic, effective and curious thinker with 20+ years in retail, design, promotion and advertising. Educated in Switzerland and bilingual in English and French, bringing the zest of cultural plurality to my work and life. (So basically, a Swiss-erican.)
WHAT I BELIEVE
Don’t kill ideas too quickly. Recognize the kernel and foster its growth. Be respectful of consumer sensitivities. Have a life outside of work.
HOW I WORK
I appreciate collaboration. It makes the work stronger and keeps me invigorated. I am organized and focused. I have successfully driven many large projects, but I am willing to take on whatever role is needed to get great work out the door. I always strive for the most inspired ideas, while remaining cognizant of budget and timeline considerations.
WHY I LOVE WHAT I DO
Process-focused Swiss-ness aside, I thoroughly enjoy the spontaneous and tactile approach to developing creative. The free, uncensored flow of ideas from your brain to your hand – the most liberating, prolific and enjoyable way to create – and why I enjoy painting so much.
E: ydroux@gmail.com