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YVES ROUX | CREATIVE DIRECTOR
YVES ROUX | CREATIVE DIRECTOR
IDENTITY | RETAIL | PACKAGING
As a new bedding brand driven by innovation and technology, Sheex recognized the opportunity to create a new category. We cracked the code to communicate the sleep system and developped an ownable, powerful brand with a sexy, edgy, cool personality without saying it.
Designers | Hannah Johnson, Yves Roux
Creative Writer | Julie Feyerer
Environmental Designer | Conrad Chin
3D Modeler | John Olson