ADVERTISING | RETAIL | EVENT | DM | INTERACTIVE | SOCIAL
My favorite St. Jude Thanks & Giving campaign exploration.
Gaming. It’s the obvious, most addicting go-to for anyone with bits of time here and there—which is well, everyone. Waiting in carpool lines, grocery store lines, or for a friend who’s running late.
So what if St. Jude created a game, giving people the chance to help beat cancer. It would enable St. Jude to create buzz by leveraging an engaging tool with mass appeal, giving people in every community the chance to truly be a game changer.
Game App
It’s not just a game. It’s a game for good. Consumers can download the app and “beat cancer” on any mobile device. The game includes a prompt to donate to St. Jude.
Activation Cards
When a customer donates to St. Jude they receive an activation code for a special St. Jude-branded video game. Within the game, donors can continue to give, by buying extra lives, power-ups, etc.
Interactive Bus Shelter
An interactive bus shelter allows people to donate and play the first level of the St. Jude game. Players can share their score on Facebook to get more lives. And if they donate to St. Jude, they can get the app for free.
Pop-up Arcade
Everyone loves a video game. By implementing “pop-up arcades” in high-traffic areas, we can reach a wide range of potential donors, from kids to adults. It only costs a couple of quarters to play a game. And it all goes straight to St. Jude.
Designer | Tommy Perez
Creative Writer | Julie Feyerer
Note that the children portrayed are fictitious and are not St. Jude patients.
