HORMEL

B2B | COLLATERAL | ADVERTISING

Create excitement among the trade by leveraging the successful introduction of Natural Choice. Take cues from the packaging organic feel. Uncoated stock, soy-based ink, a binding tape spine paired with a “vérité” food styling all contribute to communicate quality while at the same time reinforcing the organic nature of the product.

Designer | Photo Direction | Yves Roux
Creative Writer | Dave Alm